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Thursday, 22 April 2027Marissa Ferienpark, Lake Dümmer11th edition

Aufsattelnim Online Marketing

The digital summit for the equestrian & pet industry.

Insights. Network. Inspiration.

Hosted by ehorses – the world’s largest online horse marketplace. We look beyond our own industry: what are the most successful digital players doing right? How do we bring their strategies into our industry? A day full of knowledge, exchange and real networking.

22April 2027Save the date – 11 years of Aufsatteln
15Speakerexperts in their field
180Attendeesfrom marketing, equestrian sports & the pet business
1Daypacked with insights & impact

The vibe for doers

Online marketing in the equestrian and pet industry is no longer a nice-to-have – it’s the foundation for any growth.

At Aufsatteln 2027, we bring together the brightest minds in the industry for a full day of pure knowledge.

We don’t talk theory – we talk about what works. We bring you the strategies of the big tech platforms and insider knowledge from ehorses and Deine Tierwelt.

Whether you run a brand, market a stable or scale an online shop: this is where you get the tools to ride to the top digitally.

Attendee asking a question from the audience with a microphoneTwo attendees talking during networkingStable Bubbles being poured into glasses

Why you need to be there

Deep-Dives

Learn what really matters in online marketing in 2027.

Network

Meet the top players from equestrian sports and the pet business in one place.

Inspiration

Go home with a full head and a clear plan.

Practice, not theory

Take away strategies you can put into practice the very next day.

Beyond our industry

Learn from the best – including outside our industry.

For you if you …

  • scale a shopfor equestrian, stable or pet supplies and want more revenue from ads, SEO and social.
  • run a brandin the equestrian or pet sector and want to know how creators, community and content work together.
  • work in marketingat an agency or in-house and want to understand how riders and pet owners behave online.
Programme 2027

The smartest minds. One day. Your advantage.

From Google to Germany’s most innovative agencies – our speakers don’t just share slides, they share real hands-on experience. The 2027 agenda will follow; the schedule is based on 2026.

  1. 09:00Doors open & registration
  2. 09:30Welcome by ehorses
  3. 09:45Keynotes & Deep-Dives[Speakers & talk titles to follow]
  4. 12:15Lunch break & networking
  5. 13:15Talks & panel discussion[Speakers & talk titles to follow]
  6. 15:00Coffee & cake
  7. 15:45Growth insights from practice
  8. 17:30Sparkling wine reception, dinner for everyone from 19:00
  9. 20:30Bubble Pong by Stable Bubbles & Aftershow-Party
Talk on stage in front of a full hall, slide: Let the AI crawlers in
On stage in 2026: Michael Möller from experics on GEO

Topics on stage in 2027

AI & visibility in AI searchSEOSocial Media & CreatorPerformance AdsE-CommerceNewsletter & CRMConversion optimisation

On stage in 2027

The first speakers for Aufsatteln im Online Marketing 2027 have been confirmed. More will follow in the coming weeks.

Mario Nahke, founder and managing director of Nahketing GmbHSpeaker 2027
Mario NahkeFounder & Managing Director, Nahketing GmbH

Talk

The 5 revenue levers that will completely change your online shop

Mario Nahke

Founder & Managing Director, Nahketing GmbH

Talk

The 5 revenue levers that will completely change your online shop

What the talk is about

You invest in ads, SEO and social media – but does your shop really convert as much of that into revenue as it could? Whether equestrian supplies, feed or a pet brand: most online shops leave money on the table because a few crucial settings are off. Mario Nahke shows where the biggest potential lies in the buying process and which five levers help you get more out of your existing traffic – without any extra marketing budget. With real examples from more than 100 shop optimisations, honest insights into what works and what doesn’t, and quick wins you can implement the very next day. Saddle up your shop first, then hit the gas.

About Mario

Mario is the founder and managing director of Nahketing GmbH in Bad Nauheim, Germany. Since 2013, he and his team have been building and optimising Shopware and Shopify shops for D2C and B2B brands and retailers. His credo: it’s not the prettiest shop that wins, but the one where strategy, user guidance and technology work together seamlessly.

Michael Hein, Team Lead Growth & Digital Marketing at ehorsesSpeaker 2027
Michael HeinTeam Lead Growth & Digital Marketing, ehorses

Talk

Best practices for qualified reach and operational efficiency

Michael Hein

Team Lead Growth & Digital Marketing, ehorses

Talk

Best practices for qualified reach and operational efficiency

About Michael

Michael Hein is Team Lead Growth & Digital Marketing at ehorses, the world’s largest online horse marketplace, and is responsible for the organic visibility and digital growth of its platforms. Since joining in 2020, he has grown from an online marketing generalist into a specialist in SEO, GEO and digital analytics. He also brings AI and marketing automation into marketing, analytics and sales processes in a practical way – so that even small teams achieve better outcomes.

More speakers to follow

We’ll announce the line-up for 22 April 2027 step by step.

Get your ticket

Speaker highlights from previous years

A small selection of the people who have made Aufsatteln im Online Marketing something truly special.

Daniel Krahn

Daniel Krahn

Speaker at Aufsatteln
Urlaubsguru
Julia Winkler

Julia Winkler

Speaker at Aufsatteln
Hitschies
Leoni Hutzler

Leoni Hutzler

Speaker at Aufsatteln
Purelei
Johanna Hartung

Johanna Hartung

Speaker at Aufsatteln
woxow
experics digital
ReachX
Urlaubsguru
Hitschies
Purelei
sign up
woxow
Google
ProSieben
Speaker at the flipchart with a headset microphone
Stage 2026
Speaker with microphone during a panel talk
Panel-Talk

Got a case that moves the equestrian or pet industry forward? Apply for a slot on stage.

Apply as a speaker
Exclusive pre-event

The evening before

Arrive, raise a glass, get talking

Arriving the evening before? Perfect. Kick off the summit with us on Wednesday, 21 April 2027, from 6 pm with finger food, drinks and relaxed networking. The ideal opportunity to meet speakers, partners and other attendees before the first talk starts the next morning.

  • Meet speakers & partners in advance
  • Finger food & drinks
  • First networking in a relaxed atmosphere
Join us
Stable Bubbles being poured

Once a year, the industry comes together

Join us as we celebrate 11 years of Aufsatteln. A day full of knowledge, networking and inspiration – and an after-party to remember. 200 seats. One ticket. Everything included.

Early bird ends on 31 December 2026
68% of early bird tickets are gone. Limited to 200 seats – sold out every year!
From 1 January 2027
Regular day ticket€349plus VAT
  • Same benefits as early bird
  • Bookable while seats are available
Most popular
You save €50Early bird ticketfor Aufsatteln im Online Marketing
€349€299
plus VAT, only until 31 December 2026
  • One ticket. Everything included.
  • All talks
  • Pre-event on the evening before included
  • All-inclusive catering from morning to evening
  • Drinks all day – including at the after-party
  • Sparkling wine reception & networking dinner
  • After-party into the night
  • Goodie bag to take home
  • Bonus: Golden Ticket light for Horses & Dreams
Get the early bird ticketBooked in 2 minutes. You’ll receive the invoice after the event.
Invoice after the event, issued to your company
Free rebooking up to 14 days before the event
Full hall at the Marissa Ferienpark
Host

Hosted by ehorses, the world’s largest horse marketplace.

More than 25 years of experience. 5 M visits per month. One goal: moving the industry forward digitally.

Lena Büker
“Digital isn’t a strategy for us – it’s where we come from. It’s how we became the global market leader. We don’t want to keep this knowledge to ourselves – we want to share it with the entire industry. Because we’re convinced: when we learn from each other, we all move forward.”
Lena BükerCEO ehorses GmbH & Co. KG
What attendees say1 / 7

“It was my first time at Aufsatteln im Online Marketing – and I’m truly impressed. As Event Director of EQUITANA, I know from experience how important personal encounters and real networking are for an event’s success. That’s exactly what was achieved here. Aufsatteln im Online Marketing combines solid content with inspiring ideas and a strong network. I was particularly impressed by the quality of the conversations: so many decision-makers in one place, leading not only to exciting contacts but to concrete projects and partnerships. The supporting programme also creates a special atmosphere. It conveys a spirit of new beginnings, strengthens cohesion within the equestrian industry and makes the event much more than a classic trade conference. A clear recommendation for everyone who wants to develop equestrian sports together.”

★★★★★Sarah-Marie LepskyEvent Director, EQUITANA
Attendee talking to an ehorses team member
The venue

Marissa Ferienpark, Lake Dümmer

Learning with a lake view. Networking by the water. The perfect place to clear your head and soak up new ideas. If you join us the evening before or don’t want to drive after the party, simply stay overnight on site.

Address
Schodden Hof 3, 49459 Lembruch
Getting there
Navigate to Schodden Hof 3, then follow the map of the holiday park.
Accommodation
Room allocation on request
Contact
workshop@ehorses.de
Phone +49 (0)5401 – 88 13 207
Aerial view of the Marissa Ferienpark on the shore of Lake Dümmer
From above: the Marissa Ferienpark with courtyard, conference hall and lakeshore.

Good to know

For everyone who does or is responsible for marketing in the equestrian or pet industry: sales stables, dealers, breeders, equestrian and pet supply shops, pet brands and agencies. No prior knowledge needed – the talks mix introductions and deep dives.