Aufsattelnim Online Marketing
The digital summit for the equestrian & pet industry.
Insights. Network. Inspiration.
Hosted by ehorses – the world’s largest online horse marketplace. We look beyond our own industry: what are the most successful digital players doing right? How do we bring their strategies into our industry? A day full of knowledge, exchange and real networking.
The vibe for doers
Online marketing in the equestrian and pet industry is no longer a nice-to-have – it’s the foundation for any growth.
At Aufsatteln 2027, we bring together the brightest minds in the industry for a full day of pure knowledge.
We don’t talk theory – we talk about what works. We bring you the strategies of the big tech platforms and insider knowledge from ehorses and Deine Tierwelt.
Whether you run a brand, market a stable or scale an online shop: this is where you get the tools to ride to the top digitally.



Why you need to be there
Learn what really matters in online marketing in 2027.
Meet the top players from equestrian sports and the pet business in one place.
Go home with a full head and a clear plan.
Take away strategies you can put into practice the very next day.
Learn from the best – including outside our industry.
For you if you …
- scale a shopfor equestrian, stable or pet supplies and want more revenue from ads, SEO and social.
- run a brandin the equestrian or pet sector and want to know how creators, community and content work together.
- work in marketingat an agency or in-house and want to understand how riders and pet owners behave online.
The smartest minds. One day. Your advantage.
From Google to Germany’s most innovative agencies – our speakers don’t just share slides, they share real hands-on experience. The 2027 agenda will follow; the schedule is based on 2026.
- 09:00Doors open & registration
- 09:30Welcome by ehorses
- 09:45Keynotes & Deep-Dives[Speakers & talk titles to follow]
- 12:15Lunch break & networking
- 13:15Talks & panel discussion[Speakers & talk titles to follow]
- 15:00Coffee & cake
- 15:45Growth insights from practice
- 17:30Sparkling wine reception, dinner for everyone from 19:00
- 20:30Bubble Pong by Stable Bubbles & Aftershow-Party

Topics on stage in 2027
On stage in 2027
The first speakers for Aufsatteln im Online Marketing 2027 have been confirmed. More will follow in the coming weeks.
Speaker 2027Talk
The 5 revenue levers that will completely change your online shop
Speaker 2027Talk
Best practices for qualified reach and operational efficiency
Speaker highlights from previous years
A small selection of the people who have made Aufsatteln im Online Marketing something truly special.

Daniel Krahn
Speaker at Aufsatteln

Julia Winkler
Speaker at Aufsatteln

Leoni Hutzler
Speaker at Aufsatteln

Johanna Hartung
Speaker at Aufsatteln


Got a case that moves the equestrian or pet industry forward? Apply for a slot on stage.
Apply as a speakerThe evening before
Arrive, raise a glass, get talking
Arriving the evening before? Perfect. Kick off the summit with us on Wednesday, 21 April 2027, from 6 pm with finger food, drinks and relaxed networking. The ideal opportunity to meet speakers, partners and other attendees before the first talk starts the next morning.
- Meet speakers & partners in advance
- Finger food & drinks
- First networking in a relaxed atmosphere

Once a year, the industry comes together
Join us as we celebrate 11 years of Aufsatteln. A day full of knowledge, networking and inspiration – and an after-party to remember. 200 seats. One ticket. Everything included.

Hosted by ehorses, the world’s largest horse marketplace.
More than 25 years of experience. 5 M visits per month. One goal: moving the industry forward digitally.

“Digital isn’t a strategy for us – it’s where we come from. It’s how we became the global market leader. We don’t want to keep this knowledge to ourselves – we want to share it with the entire industry. Because we’re convinced: when we learn from each other, we all move forward.”
Our partners

Marissa Ferienpark, Lake Dümmer
Learning with a lake view. Networking by the water. The perfect place to clear your head and soak up new ideas. If you join us the evening before or don’t want to drive after the party, simply stay overnight on site.
- Address
- Schodden Hof 3, 49459 Lembruch
- Getting there
- Navigate to Schodden Hof 3, then follow the map of the holiday park.
- Accommodation
- Room allocation on request
- Contact
- workshop@ehorses.de
Phone +49 (0)5401 – 88 13 207

Good to know
For everyone who does or is responsible for marketing in the equestrian or pet industry: sales stables, dealers, breeders, equestrian and pet supply shops, pet brands and agencies. No prior knowledge needed – the talks mix introductions and deep dives.
One ticket. Everything included: all talks, the pre-event the evening before, all-inclusive catering from morning to evening, drinks all day, sparkling wine reception & networking dinner, the after-party into the night, a goodie bag and, as a bonus, a Golden Ticket light for Horses & Dreams.
Yes. The Marissa Ferienpark has a room allocation for attendees – on request.
The easiest way is by car; parking is available on site. Navigate to Schodden Hof 3, 49459 Lembruch, Germany, then follow the map of the Marissa Ferienpark.
Yes. We’ll send you the invoice, with VAT shown separately, after the event.







