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Close-up of a horse’s eye next to a human eye

Your audience – our users

Our portfolio

Since 1999, ehorses has grown from a start-up into the world’s largest horse marketplace. Today we are part of the Pet Media Group (opens in a new tab), the world’s largest group of online marketplaces for pets and horses. Together with Deine Tierwelt, Germany’s largest animal community, we market the reach of the leading pet and horse platforms from a single source: one contact, one booking process.

ehorses in numbers

We support people in finding their new horse – and, together with Deine Tierwelt, their new pet. Safety and animal welfare are our top priorities!

Reach

More than 13 M visits per month on ehorses & Deine Tierwelt

Mobile first

76% use our platform on mobile

Gross merchandise volume

€286 M

Media data

Use our reach – with a large-scale display campaign, content marketing or your own giveaway. Your audience is our audience! We deliver your advertising message professionally and, above all, measurably – right where your customers are: 24 hours a day, 7 days a week, 365 days a year.

We’re happy to help you plan & run your individual campaign!

Teamwork at ehorses

Careers

You love the internet, you’re a true team player, reliable and looking for a varied job with exciting challenges? You know online business inside out and maybe you’ve even spent some time around horses?

Then we’re looking for YOU! We look forward to meeting you!

Audience in the hall at the Aufsatteln im Online Marketing event

Aufsatteln im Online Marketing

Save the date: on 22 April 2027, ehorses – the world’s largest horse marketplace – hosts the marketing summit “Aufsatteln im Online Marketing” for the 11th time, this year at the Marissa Ferienpark on Lake Dümmer, Germany!

Red ehorses flags at the entrance of the Marissa Ferienpark

ehorses – the world’s largest horse marketplace

With more than 16 M page views per month, 250 new listings per day and a horse sold via ehorses every 20 minutes, we are one of the equestrian websites with the widest reach worldwide. ehorses is now available in eight languages.

Germany’s Best Online Portals 2025

A survey by DISQ, the German Institute for Service Quality, named ehorses (opens in a new tab) one of Germany’s best online portals in 2024!

  • 55,143 customer reviews
  • 69 categories
  • 674 portals
  • 82.3% recommendation rate for ehorses
Award ceremony “Germany’s Best Online Portals” 2024

Did you know that 63% of ehorses users own at least one dog?

Meet Deine Tierwelt

With more than 8 M visits and 160 M page impressions per month, Deine Tierwelt is Germany’s largest animal community – and, like ehorses, part of the Pet Media Group. Trustworthy pet rehoming, an online magazine and a community reach buyers, sellers and pet owners at exactly the moment a new animal moves in: the starting point for food, insurance, accessories, vet care and training.

Animal welfare is the top priority: sellers are verified, every listing is checked, and a dedicated animal welfare team works with veterinary authorities and animal protection organisations. If your customers own dogs, cats or small animals, this is where you reach them – together with ehorses from a single source.

Two puppies in the grass